A few years ago, I worked with a superb VP of sales, who had top notch interpersonal skills and a great track record at closing deals. One night after a few drinks at a local bar, I pushed him to disclose his secret sauce.

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Well, he said, my father was a holocaust survivor who immigrated to NYC and worked as a door to door insurance agent. He converted prospects to client by observing their faces, interacting with them based on his observations, and earning their trust and business. He told me “you can go to the best College, but understanding people is the only skill that really matters”. As for me, he said, it’s a gift I have and that’s my secret sauce.

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I was intrigued. I started investigating the field and found several scientific articles supporting the theory that a person’s personality is reflected in his face. Several experiments were conducted, but there didn’t seem to be a scalable technology in place.

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Then I met with David Gabriel who has been doing this for years as a profiler, working for the American consulate. As "in Technology I trust", it was my nurture to join the best domain talent. Many years before I knew Dr. Itzik Wilf, who is a guru in computer vision and machine learning and together we founded Faception.